Thursday 18 April 2013

How can E-Cigarette vendors survive?

They have several options:

1. Sell zero-nic liquid only.

2. Sell zero-nic and 4mg strength liquid. This is lower than even the lowest usual current strength of 6mg/ml and is useless for 99% of consumers.

3. Cease all e-liquid sales. This may not be a practical consideration as e-liquid has the highest mark-up of any product and in effect keeps other prices down.

4. Move offshore, or at least move the e-liquid sales side offshore: a. Move operations to a non-EU country and carry on as usual. Ensure that no UK office or website is involved in sales of real e-liquid. If the MHRA can prove that e-liquid sales originate from a UK office they will prosecute you, and you can expect this to be to the full extent of the law as this is what their paymasters will demand.
b. Separate the hardware and e-liquid sales in some way. Ensure that refills are sold via an offshore partner and are handled by an offshore website (outside the EU).

Supplies will still be able to be posted in at first, although some may be stopped and seized by customs. The MHRA will attempt to progressively tighten the customs controls for inbound parcels until they can be sure of stopping most traffic. They have already carried out a pilot project to demonstrate that they can indeed do this. You can be assured that postage of e-liquids will become progressively more difficult as very large 'benefits' will be paid to ensure this. The pharmaceutical industry has an unlimited amount of money to resolve problems

Tags: e-liquid   Smoke juice   Vaping   Electronic cigarettes   Vape juice    

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