They have several options:
1. Sell zero-nic liquid only.
2.
Sell zero-nic and 4mg strength liquid. This is lower than even the
lowest usual current strength of 6mg/ml and is useless for 99% of
consumers.
3. Cease all e-liquid sales. This may not be a
practical consideration as e-liquid has the highest mark-up of any
product and in effect keeps other prices down.
4. Move offshore,
or at least move the e-liquid sales side offshore: a. Move operations to
a non-EU country and carry on as usual. Ensure that no UK office or
website is involved in sales of real e-liquid. If the MHRA can prove
that e-liquid sales originate from a UK office they will prosecute you,
and you can expect this to be to the full extent of the law as this is
what their paymasters will demand.
b. Separate the hardware and
e-liquid sales in some way. Ensure that refills are sold via an offshore
partner and are handled by an offshore website (outside the EU).
Supplies
will still be able to be posted in at first, although some may be
stopped and seized by customs. The MHRA will attempt to progressively
tighten the customs controls for inbound parcels until they can be sure
of stopping most traffic. They have already carried out a pilot project
to demonstrate that they can indeed do this. You can be assured that
postage of e-liquids will become progressively more difficult as very
large 'benefits' will be paid to ensure this. The pharmaceutical
industry has an unlimited amount of money to resolve problems
Tags: e-liquid Smoke juice Vaping Electronic cigarettes Vape juice
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